Shooting for Success


 

“Shooting for Success”

Bootcamp Overview

with Anita Chapman and Tamara Okoti

6 Sessions – 2.5 hrs each *Next Dates TBA

~We will consider running the class at other times if you have a group of 5 or more individuals registering~

$499

All of the sessions in our Shooting for Success Bootcamp are designed to help you get past the major barriers to success as a photographer of any kind. We get down to business and talk about the areas of a photography business that often get ignored. There is more to becoming a photographer than taking great photographs. We are also committed to seeing you succeed!  Once the class ends, this does not mean our support is over.  We welcome questions and offer encouragement through our private online discussion group as you continue on your journey. You will also qualify to take part in a more specified private mentorship program available only to our students.

 

New to the Industry – You’ve already learned the basics of photography, now what? The business side of photography can sometimes be daunting, especially if entrepreneurship is not your strength. Taking photos is your passion, but when the demands of the job get in the way of your enjoyment of the craft – it has a profound effect on your success. Take the next step and learn how to deal with the business end, find where your specific skill set fits in the big picture, so that you can truly enjoy your passion for photography and launch into your business with confidence.

Experienced Photographer – Looking for a different perspective and some ideas to take your business to another level?  Work through things like tax and business essentials, social media strategy, pricing, presentation, developing your core style and voice, while ensuring you can garner repeat business from clients you love.

 

 

Class 1: How to be a Business Professional and an Artist

Create a road map for your photography and play to your strengths. Do not make mistakes which land you in the black hole of burnout, so common in this industry. Discover what kind of photographer you are and how this will impact the direction you take. Learn how to structure your business and life so that you can set yourself up for success. Set yourself apart from the crowd and get noticed by being you.

  • Assess how your personal style affects everything, including your photography
  • Define the area of photography that suits your strengths best
  • Learn what and when to outsource
  • It’s okay to say no
  • Learn how to better balance business with the rest of your life
  • Discover how working within your style can energize your photography
  • Define your ideal client
  • Actions points to consider for moving forward

 

Class 2 & 3: The Business of Photography

    Part A

Start your business off on the right foot, or bring your shack of a business up to speed in style. We will cover things like business type, licenses, permits, insurance, home-based vs rental space. Do things right the first time so that you avoid headaches down the road.

    Part B

In this part of the class we will discuss things like pricing structure, services, and products. Every photographer everywhere will have to climb this mountain sometime. How you price yourself can determine whether your business thrives or fails. We will be highlighting some pricing structures that are out there, going over the pros and cons of each, and helping you to figure out which model works best for you so that you can tailor your business to your specific needs.

  • How much are you truly earning?
  • Turning a profit
  • Getting past the ART and to the JOB
  • Understanding the value of your product
  • Setting achievable goals
  • Pricing Structure
  • Packages and Rates
  • Contracts and Copyright
  • Marketing on a dime

 

Class 4: Taking a Sellable Photograph

This class is NOT a class about how to use your camera. It is a class about how to make your images stand out against the rest. How do you go from your average, run-of-the-mill photographer to a sought-after photographer? What separates your images from snapshots? No matter what type of photography you do, other professionals will be able to pick out an amateur from a seasoned professional within seconds of viewing your images. Some, who have been doing this for a long time, may think their work is flawless – but there are subtleties to this art, just like any other art. Explore some common mistakes that photographers make, and learn how to avoid them.

  • Common Mistakes
  • Subtle Technicalities
  • How can you take your images to another level?
  • What it means to be a ‘professional’
  • Culling
  • Critiquing
  • Developing your photographic style

 

Class 5: Marketing Yourself and Using Social Media Strategically and Successfully

If you want to know how to effectively use social media to position yourself as an expert and grow your business, then this class is for you! During this session, you will learn how to use social media strategically to build your online presence and increase your ability to be discovered by potential clients who are searching the Internet looking for someone with your expertise

The most important truth of social media is that every photographer needs a customized plan that respects the limited time you have available for marketing and reaches your ideal client. The second half of this lesson is dedicated to developing a personalized social media strategy that you can implement right away.

  • Social Media Etiquette
  • SEO
  • Social media account management
  • Best Practices for building an engaged online community of followers
  • Developing your social media strategy

 

Class 6: Presenting Your Images

So you’ve taken your pictures, edited them to your standards, but you are dreading the sales pitch! How do you get your images to look their best and get people to pay for them without looking like a car salesman? What do you show your clients and how do you show it to them? What do your products and service say to your client? Finally, much of photography businesses work on word of mouth. So how do you get those clients to come back and ensure that they tell their friends about you too?

  • When/Where/How do you show your images?
  • Industry dependent differences
  • Digital Files Pros/Cons/Cautions
  • Products – advantages of printed product and guidelines for maximizing returns
  • Quality First
  • Client care for repeat and referral business
  • Growing your business

 

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